▶ Develon launches official online store, offering a range of unique brand merchandise
▶ Incorporating the unique features of construction equipment brands to develop merchandise such as toy blocks, t-shirts, and office supplies
  
Construction equipment brand Develon is bridging the gap with customers through unique brand merchandise like toy blocks.
  
HD Hyundai Infracore announced on the 16th that it has launched an online MD shop (www.develonmdshop.com) for its construction equipment brand Develon.
  
Targeting funsumers (fun + consumer) and kidults, HD Hyundai Infracore is offering three types of excavator and wheel loader toy blocks and five meticulously crafted 1/50 scale miniatures with detailed physical appearances and movements for construction equipment enthusiasts through its Develon MD shop.   
  
Furthermore, the MD shop offers specially designed products showcasing the brand's distinct features, including mugs with hydrogen atom patterns and T-shirts featuring designs inspired by construction equipment parts—all available for purchase without the need for membership.
  
Toy blocks and miniature products in particular are based on the unmanned autonomous excavator “Concept-X” and large excavator and wheel loader models that have recently recorded high sales in the Middle East and Central and South America.
  
HD Hyundai Infracore has been shaking up the heavy equipment industry with its unconventional marketing strategies. In the past year, HD Hyundai Infracore has sold excavators through online stores, home shopping channels, gas stations, and department store pop-up shops. It has even produced a fake documentary-style ad that delves into the connection between excavators and humans.
  
“We are planning a variety of products that embody Develon's innovative DNA, not just promotional materials with logos printed on them. We will prepare various products and events so that more customers can experience our brand through our online MD shop in the future,” said HD Hyundai Infracore Marketing Director Kwon Seong Jun.
  
Meanwhile, Develon, which marks its first anniversary of launch on the 18th of this month, has recently been awarded the Minister's Prize at the government-led Korea Brand Awards and has also been recognized as a "brand deploying innovative marketing strategies.”

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■ Photo material 1: Three types of toy blocks selling on the Develon MD shop

■ Photo material 2: Newly opened online Develon MD shop by HD Hyundai Infracore