▶ Launch event of the new 7 Series through YouTube (channel name: Goollosa TV) live broadcasting
▶ Increasing customer satisfaction and sales by reflecting feedback through online marketing programs
▶ Hyundai Construction Equipment also actively utilizes YouTube live, metaverse conference, etc.
Hyundai Doosan Infracore is strengthening its online marketing capability during the COVID-19 pandemic, introducing new products and actively communicating with customers.
Hyundai Genuine (Hyundai Heavy Industries Group’s construction equipment unit) subsidiary Hyundai Doosan Infracore recently held the 2022 New Model 7 Series Launch Event through YouTube (channel name: Goollosa TV) live broadcast twice.
* Goollosa: Abbreviation for the Korean phrase “people who are in love with excavators and wheel loaders”
Hyundai Doosan Infracore's new online launching event, the first of its kind for the Korean construction equipment industry, was held in December 2020, and it has steadily received favorable responses from customers.
More than 5,500 viewers participated in the launch event to check the performance of the company’s newly launched 7 Series and the appearance of 24-ton excavators featuring the fully electronic hydraulic dynamometer. They also got to engage in real-time question & answer sessions through comments.
The newly unveiled 7 Series applies an eco-friendly engine that complies with Stage 5, Korea's latest emission gas regulation. It is characterized by a significant expansion of convenient features requested by customers, such as installing smart keys and 8-inch touch screen monitors and applying four LED lamps to enhance night workability.
Hyundai Doosan Infracore recorded an all-time high sales performance of 620 billion won in the domestic market last year by actively reflecting to equipment the customer feedback obtained through active online marketing in the newly launched models.
Hyundai Doosan Infracore has built a virtual showroom in the Korean and overseas markets including Europe and emerging countries, providing key product information in a virtual space with 360-degree view and expanding customer inquiry/consultation functions to enhance customers’ digital experience.
"Online channels are the fastest and most accurate window for identifying customer requirements. We plan to continue strengthening online marketing as the channel to introduce to more customers new models that incorporate our technology,” an official from Hyundai Doosan Infracore said.
Hyundai Construction Equipment, another subsidiary of Hyundai Genuine, is also strengthening its online marketing. In June last year, the company introduced the A Series, an eco-friendly, high-efficiency strategic model, for the first time in Korea through a YouTube (channel name: Hyundai Construction Equipment) live broadcast. In November, it hosted the world construction equipment industry’s first online global conference by inviting overseas dealers to a virtual reality space utilizing a metaverse platform.<End>
■ Photo : The photo shows a live broadcasting program on the company’s Goollosa TV channel on YouTube.