▶ Held event for 4 consecutive seasons as an official partner, promoted brand and products to citizens and fans
▶ Limited-edition “Black Tiger” uniform instilled with the tenacity and sturdiness of construction equipment immensely popular
▶ Added fun of in-person watching with an abundance of things to enjoy such as zone for experiencing an excavator and giveaway events, etc.
HD Hyundai Construction Equipment (CEO Choi Cheol-gon) and Ulsan HD FC (CEO Kim Kwang-Kook) have successfully concluded the 2024 Season Brand Day event.
HD Hyundai Construction Equipment held the 2024 season “Brand Day” on the 10th (Wed.) at the home game of the K-league 1 22nd round between Ulsan HD FC and Gwangju FC held at Ulsan Munsu Worldcup Stadium.
As the official partner of Ulsan HD FC, HD Hyundai Construction Equipment has been holding a Brand Day promoting its brand and products to soccer fans every year since 2021. At this year’s event, over 1,300 employees of HD Hyundai Construction Equipment’s head office and partner companies participated and added excitement to cheering.
In celebration of Brand Day, CEO Cho Young-cheul of HD Hyundai XiteSolution, the parent company, and CEO Choi Cheol-gon of HD Hyundai Construction Equipment made a ceremonial kickoff together. Players of Ulsan HD FC took to the field while wearing black tiger-striped uniforms released in commemoration of “HD Hyundai Construction Equipment Brand Day.”
The brand day uniform for this season harmonized the color yellow with the deep-black tiger striped patterns with a black tiger as the design concept, instilled with the robust and powerful image of HD Construction Equipment’s construction equipment and the fighting spirit of Ulsan HD FC eyeing a three-peat in the league.
On this day, HD Hyundai Construction Equipment also provided plenty of things to see and enjoy so that spectators can become familiar with its products and the brand.
HD Construction Equipment’s two mid-sized excavators (HW155A) were placed outside the stadium, with a special photo zone provided to allow the general public to take photos with construction equipment at the background. The company also presented a unique scene by installing a large balloon shaped like an excavator 6m wide inside the stadium.
Aside from this, the company prepared photo zones, mini soccer events, and 4-cut photo booths so that family spectators visiting the stadium can enjoy and delivered to citizens and soccer fans its corporate ambition of creating a comfortable future for mankind by placing HD Hyundai Construction Equipment’s brand slogan—”Building a Comfortable Tomorrow”—at every corner of the event hall.
“Construction equipment is silently pioneering the future of mankind at construction sites around us. We will engage in various communications providing enjoyment to our customers so that we can be established as a more familiar brand,” an official of HD Hyundai Construction Equipment said.
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■ Photo description 1: The soccer team and team officials pose for a commemorative photo at the game between UL HD and Gwangju FC held as an “HD Hyundai Construction Equipment Brand Day.” (From the left in the front row: HD Hyundai Heavy Industries CEO Noh Jin-yul, HD Hyundai Construction Equipment CEO Choi Cheol-gon, and honorary director Chae Yeong-seok, HD Hyundai XiteSolution CEO Cho Young-cheul, Ulsan HD FC General Manager Kim Kwang-Kook)
■ Photo description 2: HD Hyundai Construction Equipment CEO Choi Cheol-gon makes a ceremonial kickoff at the game between Ulsan HD and Gwangju FC held on the 10th (Wed.) at Ulsan Munsu Worldcup Stadium.
■ Photo description 3: HD Hyundai Construction Equipment CEO Choi Cheol-gon (left) and HD Hyundai XiteSolution CEO Cho Young-cheul (second from the left) are cheering with the employees in the stands at the game between UL HD and Gwangju FC held on the 10th as an “HD Hyundai Construction Equipment Brand Day.”