▶ Product design and unique branding drive two consecutive years of success
▶ New brand identity renewal proves successful...Recognized for its impact and distinctiveness
▶ “The company will establish a brand roadmap to foster differentiated brand assets”
  
HD Hyundai Infracore's construction equipment brand “Develon” won the grand prize in the branding (product/service) category at the German “iF Design Award 2024.”
  
The iF Design Award, along with Germany's Red Dot and America's IDEA, is one of the three most prestigious global design awards in the world. This year, approximately 11,000 entries from 72 countries fiercely competed. 
  
HD Hyundai Infracore's "Develon" has won the design award for the second consecutive year, following the 10-ton bulldozer (model name: DD100) that won the product category last year.
  
In particular, HD Hyundai Infracore successfully established the brand identity of its newly launched brand “Develon” in January last year, garnering high scores in the categories of impact and differentiation.
  
Leveraging the visual symbol “Onward Graphic” as a core branding element, HD Hyundai Infracore has infused Develon's brand identity into a wide range of design and customer communication touchpoints including promotional materials, content, and product exteriors. 
  
Develon's Onward graphic embodies HD Hyundai Infracore's vision of "creating a better future through continuous innovation." As the main color, "Develon Orange" represents the inheritance of accumulated brand assets and the meaning of new challenges based on them.
  
Having employed innovative marketing strategies to forge a distinctive brand, Develon bagged the Minister's Award at the government-led program Korea Brand Awards within its first year of brand launching. 
  
“We are doing our best to establish a unique brand roadmap for Develon. We will foster differentiated brand assets comparable to world-class construction equipment technology,” HD Hyundai Infracore officials said. 
  
Meanwhile, HD Hyundai Infracore plans to promote its Develon brand actively to European customers at INTERMAT 2024, a construction equipment exhibition to be held in Paris, France in late April 2024. 
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■ Photo 1: Products and promotional materials created in accordance with the Develon branding guide 

■ Photo 2: Banner featuring Develon’s brand identity